Tales From The Corporate Trenches!
A LIFE IN SALES & LEADERSHIP
ABOUT
Arun Kapoor was born in Allahabad — the city of three rivers, of poets and prime ministers, of evening walks along the Ganga and the unhurried clatter of Civil Lines. Long before he learned the language of detailing and territory plans, he learned the older languages: Hindi and English, music and silence, the rhythm of a well-told story.
Across five decades he served Reckitt & Colman (Dettol), Modi-Mundipharma, Win-Medicare and a roster of distinguished Indian and multinational pharma houses. He led teams across the heartland — UP, Bihar, Delhi, the rest of India — through monsoons and elections and the slow turning of the country itself.
CAREER
Brand-building years
Known for ‘Dettol’
Leadership tenure
Known for ‘Nitrocontin’
Senior leadership
Known for ‘Betadine’
Five decades in all
Various therapy areas
STORIES
How a chance evening walk in Lucknow taught a young medical rep more about persuasion than any sales manual ever did.
On the long, hot afternoons of touring inner-Bihar — and the country doctor who reshaped how we thought about a brand.
Why I always insisted on making the first ten field visits of every new launch myself — even when I was the boss.
The art of switching tongues mid-sentence — and what it taught me about meeting customers where they truly live.
Six things I wish someone had told me when I was twenty-three and clutching my first sample bag in Allahabad.
On rhythm, pause and silence — and why the best sales reviews feel less like an interrogation and more like a raga.